Feirinha do Quadrado
UX & Webdesign - Role: Product Designer
Providing a good alternative for a street fair during the pandemic to keep local producers able to sell and provide cultural events for the city
Feirinha do Quadrado is an important initiative for small local producers in Brasília, Brazil, to show and sell their products. Originally, Feirinha (that means "small street market") used to happen at a historical and very traditional place, evidencing its compromise not only with commercial transactions but also with its cultural potential.
Goal
To provide an online experience that meets the producers expectations and reproduce at certain point the offline street market dynamics.
2020 presented many challenges and small companies were already too vulnerable to lose their chance to do business.
Challenges and responsabilities
THE CHEAPEST AND FASTEST SOLUTION FOR A MARKETPLACE
I had one month to come up with this challenging website. 50 independent shops connected via one platform that needed to create a street market atmosphere. Fortunately, I was able to design and develop using Wix and the best path was to create one store for each brand and a platform with categorized links to help customer’s navigation.
Another fact about this event is that people recognize the brands by their owners. So it was necessary to transpose this intimate atmosphere while categorizing it in a pleasurable flow.
PROVIDING A STREET MARKET DYNAMICS TO AN ONLINE EXPERIENCE
Going to a street fair means that you will interact with many different kinds of events at the same time: shops, concerts, debates. Everything together at the same place.
The information architecture through the different areas in the website could give this feeling. Furthermore, each page needed its own behavior depending on the subject.
To complement, a mural at the home served as a place to announce the upcoming events.
INDEPENDENCE AND AUTONOMY TO THE PRODUCERS KEEPING THE IDENTITY BETWEEN FIFTY DIFFERENT STORES
The store layout was built to show different kinds of products and brands, from digital to food and clothes, accessories, or anything that could be commercialized online. As there was only one model to be copied, I had to configure it in a way to help the entrepreneurs to add their products with all the information needed.
Besides, I provided a manual showing step by step how to do the basics and end up with an online store and start selling.
The results
28.894
visits to the stores
R$ 38.080
in sales
577
visits per store
average
In the end, a great alternative was offered to the face-to-face fair, with a large volume of people who bought from local producers and were also able to participate in cultural events.